Friday, September 29, 2023
FIFA

Chelsea’s new front-of-kit sponsor ‘leaked’ again in media day video

A video appears to have ‘leaked’ Chelsea’s new front-of-kit sponsor for the upcoming season once again.

After three seasons with telecommunications company Three on their shirts, the Blues are looking for a new sponsor.

Chelsea have not had a sponsor on the front of their kits in pre-seasonGetty

However, Infinite Athlete has been ‘leaked’ once again to fill the spotSky Sports Premier League YouTube

Despite their efforts, Chelsea have so far been unable to find one in time for the new Premier League season.

As a result, they will play against Liverpool on Sunday without a sponsor on the front of their kits.

Fans already have an idea of who is set to replace Three though, with American technology giants Infinite Athlete set to feature.

Chelsea have reportedly agreed a deal worth around £40million, with their logo on the home kit already being ‘leaked’ online.

It appears to have happened again, this time in Sky Sports’ behind-the-scenes footage of their media day.

Blues star Noni Madueke can be seen with the new home kit on and a brief frame in the video shows Infinite Athlete across his chest.

Although a deal may have been struck, the Premier League are set to govern the final value of the proposed sponsorship in line with their fair market value rules.

Chelsea have been wearing a plain home kit throughout their pre-season schedule, in which they went unbeaten over five games.

They were keen to secure a deal with the streaming service Paramount+ but it was blocked by the Premier League.

Negative fan reaction then caused them to pull out of a deal with gambling firm Stake, with similar deals being banned from 2026.

However, Infinite Athlete could very soon feature on Chelsea’s kits this season, with none of their strips officially on sale to fans yet.

The Mauricio Pochettino era is set to get underway, with Liverpool their first test in the new season.

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