Chelsea have received an offer of £40 million from adult subscription website My.Club to become their shirt sponsor for the upcoming season. The team is currently without a sponsor after ending their partnership with Three, a telecommunications company. The decision to terminate the £40 million per year deal with Three was made in order to seek a more lucrative sponsorship opportunity.
However, with the start of the 2023/24 campaign just days away, Chelsea has yet to secure a new sponsor. A potential deal with streaming service Paramount+ was blocked by the Premier League due to Paramount’s status as a competitor to their American broadcasting partner, NBC. Gambling firm Stake was also considered, but with betting brands set to be banned from 2026, the deal was withdrawn. Additionally, Chelsea turned down an offer from Bayern Munich’s stadium sponsor, Allianz.
As a result, Chelsea has been playing their pre-season matches without a sponsor on the front of their shirts, as they desperately search for a suitable agreement. They have even lowered their demands to £25 million, including sponsorship for the Women’s team.
In the midst of this search, My.Club, an adult premium subscription platform, has entered the race with a cheeky £40 million offer. Mike Ford, the president of My.Club, believes that this sponsorship could potentially facilitate a move for Kylian Mbappe, a highly sought-after player.
Ford stated, “We at My.Club want to sponsor Chelsea as they aim to improve upon last season’s disappointment. We would like to have the My.Club logo prominently displayed on the front of Chelsea’s jerseys before the club’s first match of the 2023 season against Liverpool.”
Chelsea is eager to secure a sponsor before the start of the Premier League season this weekend. The club hopes that a sponsorship deal will not only provide financial support but also help attract top-quality signings like Mbappe. My.Club’s offer aligns with their goals, and Ford envisions a partnership where Chelsea players, including Mbappe and Mudryk, share exclusive training content and engage with fans through My.Club’s platform.
In addition to the sponsorship news, talkSPORT offers a football match center where fans can stay updated on all the latest Chelsea fixtures, results, and live Premier League standings for the 2023/24 season. The match center provides easy access to Chelsea’s fixtures and results, as well as the Premier League’s fixtures and results, and the live Premier League table.
In an unprecedented move, Premier League giants Chelsea have been offered a lucrative £40 million shirt sponsorship deal from an adult subscription website in the United Kingdom. This news comes as the Blues’ Chief Executive Officer states that it could help fund the potential move of Kylian Mbappe from Paris Saint Germain this summer.
The offer comes from adult subscription website Xtremeplay, which has a series of pornographic websites and TV channels. It is understood that this offer is a complex deal which differs from more traditional sponsorships and could prove to be highly financially beneficial to the club.
The potential move of French wonderkid Mbappe to Chelsea has been widely reported and the UK based adult website believes their offer could help the club secure the forward. Chief Executive Officer Guy Laurence stated that the deal could help offset some of the cost associated with signing the player.
Laurence then went on to stress the importance of attracting reputable sponsors and financiers to the club. He believes that any potential agreement should be in the best interests of the club and should be of the highest calibre. The integrity of the Chelsea Football Club is paramount and will not be compromised in any way.
This funding could completely change the financial landscape of the Premier League and could signal a new era for money in football. The offer from Xtremeplay is currently in the hands of the Chelsea hierarchy but it remains to be seen what the outcome will be. It could be that the club will opt to reject this offer and pursue a more traditional sponsor for their shirt.
Whilst the offer may seem daring, there is no denying the potential financial gain that this arrangement could bring for the club. Whether or not Chelsea decide to pursue this offer will be seen in the coming weeks.